Our early history
2004 was our Eureka moment. The ‘green’ and ‘organic’ personal care markets were growing at an unprecedented rate due to sudden consumer demand for ethical personal care products. The problem was that these products, while focusing on being natural, were often simply gray and boring. Some weren’t even natural at all – their ingredients list told a very different story.
Consumers had been hoodwinked into thinking there had to be a trade-off – choosing an environmentally clean product meant it was going to be less effective and sensual. But we knew that the right natural ingredients, correctly researched and blended, could produce solutions that really worked and were fun too! In fact the European market, in which we worked, was already doing this, so we thought that you deserved the best too! And that’s why we founded Max Green Alchemy.
Are you feeding your skin junk food? and Cosmetic Counter Intelligence
A key foundation of ours is the fact that the skin doesn’t discriminate between the chemicals coming into contact with it – it absorbs them. That’s how the myriad of ingredients found in everyday personal care products, such as parabens, lanolin and nano-particles, can passed directly into the blood stream. Research has suggested absorption of some cosmetic chemicals may create health and safety concerns, and some are just too harmful to the environment so these are ingredients we never use. To help you avoid them too, we created a watch list entitled Cosmetic Counter Intelligence. We invite you to take a look and see how many of these nine chemicals are present in the products that you use every day.
Modern Max Green Alchemy
Our vision continues unchanged since 2004, and we have now created over 35 personal care product solutions for your face, hair and body.
In 2015 we launched the first products in our Scruff Rescue range; a new modern and affordable men's face care system. Each product, rich with plant-based nutrients, is designed to improve the appearance of your face and help minimize the visible signs of aging. (see the MEN'S tab)
In 2019 we completed the long anticipated expansion of our elemeni line. Specifically formulated to augment the efficacy of classic face oils, these modern day additions address the mantra of removing makeup, cleansing, exfoliating, toning, moisturizing, brightening and sculpting. (see the WOMEN'S tab)
We strive to create the finest quality personal care products. We pledge to use only ingredients of pure plant origin. And our packaging will incorporate the highest recyclable content from safe and renewable sources.
Unlike other small artisan brands who often use third party private label manufacturers, we make all products (except the Chap Defense Lip Balm) ourselves, which means we have complete control over the quality of production and, more importantly, the quality of ingredients.
Max Green Alchemy is about honest natural products, combining value with great performance. It’s the best that you deserve.