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  2. Max Green Alchemy® Releases New Starter Kit For Salons Searching For Eco-friendly Go-to Products
Salon interest in Max Green Alchemy’s (MGA) products has soared since being recognized as a ‘Champion’ of safe hair care products by Campaign For Safe Cosmetics. So much interest that the company now offers a complete salon starter kit to help salons verify that safe green products can pass professional scrutiny in the salon.

The Scalp Rescue range (seven products retailing for $13 - $20) is unique because it performs across the spectrum of all hair types, ethnicities and offers amazing help for scalp problems. Launched in 2005 the salon-quality products with unisex scent exclude petrochemicals like polyvinylpyrrolidone (PVP) or silicone often found in other ‘natural’ salon products. It’s proprietary organic herbal base is excellent for helping with scalp issues and organic macadamia, shea butter and olive oil nourish hair and scalp to make it a winning range for all.

“Salon owners and stylists are increasingly aware of possible hidden dangers of ingredients in products they use all day every day,” said Dave Karlak, President of MGA. “We encourage salons and stylists to test our Scalp Rescue products with their customers and come clean. Every day I hear from salons that our Scalp Rescue products have become their go-to products because they work across the board and often exceed the performance of conventional products.”

Julie Ebner, owner of award-winning Juju Salon and Organics in Philadelphia has used Max Green Alchemy products in her salon for nearly seven years because “pure ingredients, price point, excellent styling capabilities and its ability to work with literally every hair type and hair condition. It’s my top selling product range 4 years running.”

Stefania Buonomo, owner of Metro Salon Rochester NY exclaims “We love MGA! Our salon is passionate about an all-natural approach to beauty and MGA dovetails perfectly with our philosophy. It works wonders on all hair types—leaving the hair shiny, healthy and easy to manage. We’ve seen incredible results with clients with problematic scalp conditions. In many cases we’ve been able to restore scalp health using MGA shampoo, conditioner and styling products. All told, MGA is one of our biggest sellers.”

About the Salon Start Kit
The kit contains multiples of all products from the Scalp Rescue range including shampoo, conditioner and styling gel (regular and travel sizes) and texture paste, matte paste, sculpting gel and pomade. The 22-piece collection has an MSRP of over $250 but is available in the kit for only $99.

About Max Green Alchemy

MGA is passionate about products that respect consumers’ internal and external environments without sacrificing effectiveness and which adhere to the comprehensive international standards for cruelty-free cosmetics. All products carry the Vegan.org, PETA.org, LeapingBunny.org certifications and are available at salons, select retailers, and online at www.maxgreenalchemy.com


Dave Karlak is available for comment at 415.863.4155

Max Green Alchemy is a registered trademark of Max Green Alchemy Ltd. Other marks are the property of their respective owners.
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