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  2. Max Green Alchemy® Launches Innovative Matte Paste Hairstyling Product
San Francisco, California (August 9, 2011) Max Green Alchemy—the Pure Plant OriginTM personal care products company—has added an innovative hair styling product to its Scalp Rescue hair care range. New Matte Paste creates a dry-look matte finish favored by celebrity stylists for definition and hold without adding shine or using toxic chemicals. It enables fashion forward hairstyles and can be reworked with water for a quick touch-up anytime. With a fresh citrus unisex scent, it’s alcohol free so it can’t cause dryness, and is wax, silicone and pvp-free so it can’t build-up on the hair, scalp or in the environment. The 5.5 oz tube has a suggested retail of $15.

“Salons love our products because of what they have in them and, also, what they don’t have. There is growing interest from stylists and clients as they seek natural and organic products but there have been few choices of ultra natural professional quality styling products that perform like their chemical laden cousins,” says Dave Karlak, President of Max Green Alchemy (MGA). “Many stylists aren’t aware that brands perceived as ‘natural’ rely on petrochemicals like polyvinylpyrrolidone (PVP) to provide hold or silicone for shine. Salons have had such positive experiences with our Shampoo, Conditioner, Styling Gel, Texture Paste, Sculpting Gel and Pomade they’ve been asking for more. Matte Paste is our latest creation.”

Delivering today’s looks without parabens, alcohol, pvp, silicone or synthetic additives, the Scalp Rescue hair care range combine modern plant-based ingredients with traditional extracts, vitamins and pure essential oils to rescue dry, flaky and itchy scalp and revitalize damaged and lackluster hair. With a fresh unisex aroma from pure organic tea tree, lemon tea tree, geranium, lavender and rosemary essential oils, the range is gentle, promotes healthy scalps, is suited to all hair types and is safe for color-treated hair.

About Max Green Alchemy
Max Green Alchemy is passionate about products that respect consumers’ internal and external environments without sacrificing effectiveness and which adhere to the comprehensive international standards for cruelty-free cosmetics. All products carry the Vegan.org and LeapingBunny.org certifications. Max Green Alchemy products are available at salons, select Whole Foods Markets, independent health stores, and online at www.maxgreenalchemy.com


Dave Karlak is available for comment at 415.863.4155

Max Green Alchemy is a registered trademark of Max Green Alchemy Ltd. Other marks are the property of their respective owners.
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