About Max Green Alchemy
Our early history
2004 was our Eureka moment. The ‘green’ and ‘organic’ personal care
markets were growing at an unprecedented rate due to sudden consumer
demand for ethical personal care products. The problem was that these
products, while focusing on being natural, were often simply gray and
boring. Some weren’t even natural at all – their ingredients list told a
very different story.
Consumers had been hoodwinked into thinking there had to be a trade-off –
choosing an environmentally clean product meant it was going to be less
effective and sensual. But we knew that the right natural ingredients,
correctly researched and blended, could produce solutions that really
worked and were fun too! In fact the European market, in which we
worked, was already doing this, so we thought that you deserved the best
too! And that’s why we founded Max Green Alchemy.
Are you feeding your skin junk food? and Cosmetic Counter Intelligence
A key foundation of ours is the fact that the skin doesn’t discriminate
between the chemicals coming into contact with it – it absorbs them.
That’s how the myriad of ingredients found in everyday personal care
products, such as parabens, lanolin and nano-particles, can passed
directly into the blood stream. Research has suggested absorption of
some cosmetic chemicals may create health and safety concerns, and some
are just too harmful to the environment so these are ingredients we
never use. To help you avoid them too, we created a watch list entitled Cosmetic Counter Intelligence. We invite you to take a look and see how many of these nine chemicals are present in the products that you use every day.
Modern Max Green Alchemy
We have now created over 20 personal care product solutions for your
face, hair and body. These have been recognized as the finest available
by a wide range of associations including Elle Magazine (Green Stars
Best Conditioner 2009) and PETA (Proggy Award for Best Cruelty-Free
Personal Care Product 2008).
Our vision continues unchanged since 2004. We strive to create the
finest quality personal care products. We pledge to use only ingredients
of pure plant origin. And our packaging will incorporate the highest
recyclable content from safe and renewable sources.
Max Green Alchemy is about honest natural products, combining value with great performance. It’s the best that you deserve.