contact: Max Green Alchemy Ltd.
P | 415.863.4155
San Francisco, California (February 7, 2007) Max Green Alchemy—the Pure Plant Origin™ personal care company—is growing its family of natural care
products with the addition of Skin Rescue™ brand Shower Gelée. This new
body wash features eighteen active botanicals and soothing moisturizers
that deliver a luxurious in-shower experience without added parabens,
sulfates or other ingredients that may dry skin, cause irritation or aggravate
flare-ups. Rev 5.26.08 # # # Dave Karlak is available for comment at 415.863.4155 ext. 11
Skin Rescue brand Shower Gelée draws upon herbs and essential oils
known for their therapeutic properties to both calm and soothe inflamed
skin: organic borage, burdock root, calendula, aloe vera gel and chickweed,
plus pure essential oils of organic geranium, palma rosa and neroli (orange
blossom). Perfect for every body young and old, the Gelée makes luxurious
creamy foam and has a unisex aroma that is both warm and invigorating.
The new product joins Skin Rescue Cream which has a loyal following for
providing relief from common skin issues. "We've received so much positive
feedback from consumers who've used our Skin Rescue Cream to soothe
psoriasis and eczema outbreaks. A gentle yet effective shower gel has been
their #1 new product request," says Dave Karlak, President of Max Green
Alchemy. "Common shower gels can strip the skin and cause dryness.
Our Shower Gelée pampers and protects the skin while removing dirt and
buildup." The Shower Gelée is available in 8.8 fl oz bottles with a suggested
retail of $14. Professional sizes are available for spas and salons.
Max Green Alchemy is passionate about products that respect consumers'
internal and external environments without sacrificing effectiveness and
which adhere to the comprehensive international standards for cruelty-free
cosmetics. All products carry the PETA cruelty-free and vegan endorsement,
plus the Vegan.org and LeapingBunny.org certifications. Max Green Alchemy
products can be found at select Whole Foods Markets, independent health
stores, salons, spas, naturopaths and online at www.maxgreenalchemy.com.