contact: Max Green Alchemy Ltd.
P | 415.863.4155
San Francisco, California (October 16, 2006) Max Green Alchemy—the Pure Plant Origin™ personal care company—has signed on in support of
the People for the Ethical Treatment of Animals (PETA) Caring Consumer
cruelty-free program. By including the Caring Consumer logo on products,
consumers can immediately recognize that Max Green Alchemy's products
are developed without animal testing of any kind. As a further distinction of
its products, which are free of any animal ingredients, Max Green Alchemy
is allowed to use PETA's special Cruelty-free and Vegan logo on all of its
products. Rev 5.26.08 # # # Dave Karlak is available for comment at 415.863.4155 ext. 11
"We applaud PETA's efforts to end unnecessary animal cruelty. Max Green
Alchemy never has and never will test on animals or have third parties test
on our behalf" says Dave Karlak, President of Max Green Alchemy. "PETA is
also educating consumers that several common cosmetic ingredients are
derived from animals and have no place in products marketed as vegan. It
takes extra effort but all of our products are truly animal-free so we also
earned PETA's vegan mark."
PETA, with more than 1.6 million members and supporters, is the largest
animal rights organization in the world. Through their Caring Consumer
program, PETA seeks to gather information on the animal-testing policies of
cosmetics and household-product companies, obtain signed statements of
assurance from companies that meet its cruelty-free criteria, and share this
information with the public. The CaringConsumer.com portal, "A Guide to
Kind Living", strives to empower consumers with knowledge to choose only
cruelty-free products.
Max Green Alchemy is passionate about products that respect consumers'
internal and external environments without sacrificing effectiveness and
which adhere to the comprehensive international standards for crueltyfree
cosmetics. All products will carry the PETA cruelty-free and vegan
endorsement along with the Vegan.org and LeapingBunny.org certifications.
Max Green Alchemy products can be found at select Whole Foods Markets,
independent health stores, salons, spas, naturopaths and online at
www.maxgreenalchemy.com.